The AICOM project aims to democratize AI research by transforming the collection of training data for gaze estimation into an enjoyable game. Participants play cooperatively, using their eye gaze to communicate words while their face images are captured. The project received positive feedback during a demonstration experiment, engaging diverse people and fostering discussions about gaze estimation AI and AI applications. The project aims to extend its approach to other AI research areas, making AI research accessible to a broader audience and incorporating diverse perspectives.